At Reserva Home, Instagram has always been a strong attraction channel. The real estate agency had a budget, a media structure, and a well-planned digital operation. But there was a recurring problem: much of the daily budget simply went unused. The reason? Leads were coming in at a high volume, but the team of brokers couldn't respond to them all at the required pace. The result was wasted money and opportunity.

It was in this context that Laura gained a foothold. Tailor-made for the operation, she took on the initial support of campaign leads. When someone contacts her via WhatsApp, she conducts a thorough screening: understanding their profile, asking key questions, classifying the lead as hot or cold, scheduling a visit to the decorated space at the sales stand, or rescheduling when necessary. All this while maintaining clarity and the brand's tone in every conversation.

If someone cancels, they register it. If they want to change the time, they adjust it. If they don't respond, they follow up. And when the visit is scheduled, they send the organized data directly to the agent in charge, including their name, phone number, property profile, and any important details that arose during the conversation.

By integrating with the CRM, Laura also ensures that no contact gets lost along the way. All data is saved, organized, and tracked. The sales team now receives more qualified leads, with complete information and ready to be served. The media budget, previously underutilized, is now maximized without overburdening anyone.

Laura not only optimized her marketing investment but also rebalanced the workflow between technology and staff. She didn't come from outside with a pre-built package. She was built with Reserva Home, within the operational reality. And that's exactly what OctoAI does: agents who understand the business, adapt to the process, and truly make a difference in everyday life.