At Tudo em Grãos Brasília, there was one person who did a little bit of everything. She handled orders via WhatsApp, organized deliveries, checked inventory, and helped with other store tasks. It was essential, but humanly impossible to be everywhere at once.

That's where Ana came in. Created alongside the store team, she took over WhatsApp customer service to handle a growing demand. But she wasn't just there to respond to messages. Ana is connected directly to the store's CRM, with real-time access to inventory, products, prices, and promotions. She works 24/7, without missing a beat.

When a customer calls, she understands the order, confirms what's available, calculates shipping, answers questions, and sends the payment link. All in just a few seconds, clearly and courteously. If the customer wants to repeat an old order, she knows. If they have any restrictions or preferences, she remembers.

There was one instance where a customer asked for "four shells of pistachios," a very common everyday measurement, but one that doesn't exist in the store's system, which sells by weight, per 100g. Ana understood, automatically converted the quantity, and told the customer how much she needed to buy to get exactly the four shells she used in the recipe. No friction, no confusion.

Deep down, Ana isn't just a salesperson. She's become part of the operation. A reliable presence who maintains the store's standard even outside of business hours and frees up the team to focus on what really needs human attention.

It was tailor-made for Tudo em Grãos, with the store's style and for its customers. And that's exactly what OctoAI delivers: agents that integrate with each business's reality, not the other way around.